Comprehension Check 6.3

It involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs.

It will help a speaker determine the best way to reach their goals.

It can influence the ability to give a speech and the audience’s ability and desire to listen.

It is often a fairly brief document, which is supported by more detailed guidance, guidelines or a procedures manual.

It is a set of values, rules, standards, and principles outlining what employers expect from staff within an organization.